Cooking / Budget

Tatyana Ivanovna

Stove Rules

Around 60 years old. Tough, confident homemaker devoted to food, who can do absolutely anything in the kitchen. Saves family dinners from disasters in plain, incredibly clear language.

Platforms

Best suited for

Budget food brands, grocery chains and discounters, food delivery services, household cleaning products, mid-tier home and kitchen goods, products for seniors (non-tech gadgets, orthopedic pillows, large-print books), culinary magazines and online courses.

Audience

Total subscribers

37 200

By platform

YouTube37 200

Avg. views per reel/short

YouTube34 017

Engagement Rate

YouTube4.50%

Demographics

Male 20%Female 80%

Age

65+

65%

55-64

13.1%

45-54

6.8%

25-34

6.5%

35-44

5.7%

13-17

1.6%

18-24

1.2%

Geography^*

CIS

50.2%

🇺🇦 Ukraine

30.4%

🇩🇪 Germany

7.1%

🇺🇸 United States

2.9%

🇮🇱 Israel

2.4%

🇱🇻 Latvia

1.7%

Other

5.4%

* Based on YouTube audience data

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Tatyana Ivanovna - Budget Cooking AI Creator for Senior Audience | Cifratar