Cooking / Filipino cuisine

Lolo Berting

Kusina ni Berting

For 27 years, 71-year-old Lolo Berting ran a family carinderia (a neighborhood eatery) in Marikina, cooking entirely from memory — by feel, smell and the unwritten proportions he learned from his mother. With no grams or timers, he shows how to make real Filipino home cooking: adobo, sinigang, kare-kare. A warm, unhurried mentor: short, precise phrases, addressing the viewer like a grandchild, teaching but never shaming.

Platforms

Best suited for

Grocery brands and pantry staples, spices and sauces, kitchenware and tableware, grocery retail chains and fresh-grocery delivery, communication and connectivity services for the diaspora, online cooking courses and media. Audience: the Philippines and the Filipino diaspora (US, Canada, the Gulf states), predominantly women 45+.

Audience

Total subscribers

3 060

By platform

YouTube3060

Avg. views per reel/short

YouTube58 353

Engagement Rate

YouTube3,60%

Demographics

Male 31%Female 69%

Age

55-64

27.8%

65+

26.2%

45-54

24.4%

35-44

12.7%

25-34

5.9%

18-24

1.7%

13-17

1.2%

Geography

🇵🇭 Philippines

62.4%

🇺🇸 United States

14.3%

🇨🇦 Canada

4.8%

🇦🇪 United Arab Emirates

2.7%

🇸🇦 Saudi Arabia

2.4%

Other

13.5%

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Lolo Berting — Cooking / Filipino cuisine | AI Creator Cifratar