Cooking / Turkish cuisine
Adil Usta
Adil Usta
Adil has been working the line at the same esnaf lokantası in Kadıköy for 30 years - a small neighborhood diner where market porters used to lunch and now their grandchildren come. He doesn't believe in fusion, doesn't do 'author's plating,' doesn't post on Instagram. His measure of taste is an empty plate and a second helping. On the channel he shows exactly what he cooks at home and at work: kefte, mercimek çorbası, imam bayıldı, pilav. No timer, no precise grams - 'when the onion smells the way it should, take it off the heat.' For him, cooking is not art but respect: for whoever sits at the table, and for whoever grew the food.
Best suited for
Turkish food brands, kitchenware and appliances, traditional grocery chains, fresh produce and farm-box delivery services, culinary online courses, spices and seasonings, tableware and serving sets, culinary media and YouTube creator partnerships.
Audience
Total subscribers
53 701
By platform
Avg. views per reel/short
Engagement Rate
Demographics
Age
Geography*
* Based on YouTube audience data
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